Current/Recent Courses

• AAE 743: Applied Consumption Analysis
• AAE 637: Applied Econometric Analysis II
• AAE 215: Introduction to Agricultural and Applied Economics

Recent Publications

• Brian W. Gould and Y. Chang "Has the Structure of the Demand for Food Away From Home Changed Over the Last 20 Years?."
• Brian W. Gould "Factors Affecting the Timing of Purchases of Butter, Margarine and Blends: A Competing Goods Analysis" American Journal of Agricultural Economics  80(1998)
• Brian W. Gould "Consumer Promotion and Purchasing Timing of a Frequently Purchased Food: The Case of Cheese" Applied Economics  29(1997)
• Brian W. Gould "Factors Affecting U.S. Demand for Reduced-Fat Fluid Milk" Journal of Agricultural and Resource Economics  21(1996)
• Brian W. Gould, J.Cornick and T. Cox "Consumer Demand for New Reduced Fat Foods: An Analysis of Cheese Expenditures" Canadian Journal of Agricultural Economics  42(1994)
• Brian W. Gould and H.C. Lin "Nutrition Information and Household Dietary Fat Intake" Journal of Agricultural and Resource Economics  19(1994)
• K.A. Carlson and Brian W. Gould "The Role of Health Knowledge in Determining Dietary Fat Intake" Review of Agricultural Economics  16(1994)
• J. Cornick, T. Cox and Brian W. Gould "Fluid Milk Purchases: A Multivariate Tobit Analysis" American Journal of Agricultural Economics  76(1994)
• Brian W. Gould and H.C. Lin "The Demand for Cheese in the U.S.: The Role of Household Composition" Agribusiness  10(1994)
• Brian W. Gould "At-Home Consumption of Cheese: An Analysis Using an Infrequency of Purchase Model" American Journal of Agricultural Economics  74(1992)
• Brian W. Gould, T.L. Cox and F. Perali "Determinants of the Demand for Food Fats and Oils: The Role of Demographic Variables and Government Donations" American Journal of Agricultural Economics  73(1991)
• Brian W. Gould and W. Saupe "Changes in the Distribution of Income and Well-Being of Farm Households: Evidence from Wisconsin Panel Data" North Central Journal of Agricultural Economics  12(1990)
• Brian W. Gould and W. Saupe "Off-Farm Labor Market Entry and Exit" American Journal of Agricultural Economics  71(1989)
• Brian W. Gould, W. Saupe and R. Klemme "Conservation Tillage: The Role of Farm and Operator Characteristics and the Perception of Soil Erosion" Land Economics  65(1989)
• J.Spriggs, BrianW. Gould and R.M. Koroluk "Separate Crop Accounts for the Western Grain Stabilization Program" Canadian Journal of Agricultural Economics  36(1988)
• Brian W. Gould "The Impacts of the Market Pricing of Canadian Energy Resources on the Alberta Oil Industry" Western Journal of Agricultural Economics  11(1987)
• Brian W. Gould, T.L Cox and F. Perali "The Demand for Fluid Milk Products in the U.S.: A Demand Systems Approach" Western Journal of Agricultural Economics  15(1990)
• Brian W. Gould "The Impacts of Prairie Branch Line Rehabilitation: An Application of Interregional Input-Output Analysis" Canadian Journal of Agricultural Economics  34(1986)
• Brian W. Gould and S.N. Kulshreshtha "An Interindustry Analysis of Structural Change and Energy Use Linkages in the Saskatchewan Economy" Energy Economics  8(1986)
• Brian W. Gould "The Impacts of Structural Change Within an Economy on Resource Use: An Input-Output Analysis" Applied Economics  18(1986)
• Brian W. Gould and S.N. Kulshreshtha "An Input-Output Analysis of the Impacts of Increased Export Demand for Saskatchewan Products" Canadian Journal of Agricultural Economics  33(1985)
• Brian W. Gould, J.R. Bishop and M. Smukowski "HACCP and the Dairy Industry: An Overview of International and U.S. Experiences." in L. Unnevehr, ed. The Economics of HACCP: Costs and Benefits. St.Paul, MN: Eagan Press, 1999,
• W. Saupe and Brian W. Gould "Multiple Job Holding Among Farm Families: Results from the Wisconsin Family Farm Surveys." in M. Hollberg/J. Findeis/D. Lass, ed. Multiple Job Holding Families. Ames Iowa: Iowa State University Press, 1991,
• Brian W. Gould "The Economic and Environmental Impacts of an Ethanol Industry in Western New York" Journal of the Northeastern Agricultural Economics Council  11(1982)
• Brian W. Gould and H.M. Villarreal "A Descriptive Analysis of Recent Trends in the International Market for Dry Milk Products." Department of Agricultural & Applied Economics, University of Wisconsin-Madison.
• Brian W. Gould and J.M. Hackney "Enrollment in the 2003/2004 MILC Program: Does Timing Matter?." Department of Agricultural & Applied Economics, University of Wisconsin-Madison.
• Brian W. Gould "Household Composition and Food Expenditures in China" Agribusiness  18(2001)
• Brian W. Gould and H. Villarreal "Adult Equivalence Scales and Food Expenditures: An Application to Mexican Beef and Pork Purchases" Applied Economics  34(2001)
• Brian W. Gould and K.A. Carlson "Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry" Review of Agricultural Economics  20(1998)
• R. Sabates, Brian W. Gould and H. Villarreal "Household Composition and Food Expenditures: A Cross-Country Comparison" Food Policy  26(2001)
• J.M. Aguero and Brian W. Gould "A Household Level Analysis of Food Expenditure Patterns in Urban China: 1995-2000." Department of Agricultural & Applied Economics, University of Wisconsin-Madison.
• D. Dong and Brian W. Gould "Quality Versus Quantity in Mexican Household Poultry and Pork Purchases" Agribusiness  (2000)
• Brian W. Gould "Consumer Demand For Food Fats and Oils and The Role of Purchase and Household Characteristics" Canadian Journal of Agricultural Economics  45(1997)
• Brian W. Gould and D. Dong "The Decision of When to Buy a Frequently Purchased Good: A Multi-Period Probit Model" Journal of Agricultural and Resource Economics  25(2000)
• T. Schmit, Brian W. Gould, D. Dong, H. Kaiser and C. Chung "The Impact of Generic Advertising on Household Cheese Purchases: A Censored Autocorrelated Regression Approach" Canadian Journal of Agricultural Economics  51(2003)
• Chung, Chanjin, Diansheng Dong, Todd M. Schmit, Harry M. Kaiser and Brian W. Gould "Estimation of Price Elasticities from Cross-Sectional Data" Agribusiness  21(2005)
• Dhar, Tirtha, Jean-Paul Chavas, Ronald W. Cotterill and Brian W. Gould "An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo." Journal of Economics & Management Strategy  14(2005)
• Brian W. Gould and Hector J. Villarreal "An Assessment of the Current Structure of Food Demand in Urban China" Agricultural Economics  34(2006)
• Diansehng Dong, Brian W. Gould and Harry Kaiser "Food Demand in Mexico: An Application of the Amemiya-Tobin Approach to the Estimation of a Censored Food System" American Journal of Agricultural Economics  86(2004)
• Gould, Brian W. and Hector J. Villarreal "An Assessment of the Current Structure of Food Demand in Urban China" Agricultual Economics  34(2006)
• J. Aguero and Brian W. Gould "Household Composition and Brazilian Food Purchases: An Expenditure System Approach" Canadian Journal of Agricultural Economics  51(2003)
• S. Deller, B. Jones and Brian W. Gould "Agriculture and U.S. Rural Economic Growth" Journal of Agricultural and Applied Economics  35(2003)
• T. Schmit, C. Chung, D. Dong, H. Kaiser and Brian W. Gould "Identifying the Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese: A Two-Step Panel Data Approach" Journal of Agricultural and Resource Economics  27(2002)
• T.P. Dhar, J.P. Chavas and Brian W. Gould "An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products" American Journal of Agricultural Economics,  85(2003)
• Jesse, Ed and Brian W. Gould "Federal Order Product Price Formulas and Cheesemaker Margins: A Closer Look." Department of Agricultural & Applied Economics, University of Wisconsin-Madison. Marketing and Policy Briefing Paper
• Jesse, E.V., Brian W. Gould and Bob Cropp "Price-Protecting Butterfat in High-Testing Herds: Using the CME Deliverable Butter Contract." Department of Agricultural & Applied Economics, University of Wisconsin-Madison. Marketing & Policy Briefing Paper
• Li, Jinghan, Lydia Zepeda, and Brian Gould "The Demand for Organic Food in the U.S.: An Empirical Assessment" Journal of Food Distribution Research  38(2007)
• Caruthers, Hillary, and Brian Gould "Fluid Milk Prices and Price Spreads." Department of Agricultural & Applied Economics, University of Wisconsin-Madison. , 2007.
• Cropp, B, E. Jesse and B. Gould Cropp, B, E. Jesse and B. Gould. Univ. of WI: 2008.
• Gould, Brian, P. Mitchell, and Victor Cabrera Gould, Brian, P. Mitchell, and Victor Cabrera. Univ. of WI: 2008.

Education