Recent Publications

• Gould, B.W., V. Cabrera. "USDA's Livestock Gross Margin Insurance for Dairy: What is it and How Can it be Used for Risk Management ." Dept. of Ag & App Econ. University of Wisconsin-Madison, Sept. 2011.
• V. Hovhannisyan, B.W. Gould. "A Structural Model of the Analysis of Retail Market Power: The Case of Fluid Milk." American Journal of Agricultural Economics.
• Bozic, M., C. Kanter, B.W. Gould. 2012. "The Dynamics of Milk Supply Response in the U.S.: An Econometric Approach" Agricultural Economics
• LGM-Dairy Analyzer V 2.0. Gould, B.W., V. Cabrera, 2011. University of Wisconsin-Madison,
• Valvekar, M, J. Chavas, B.W. Gould, and V. Cabrera. 2011. "Risk Management and LGM-Dairy Insurance: An Empirical Analysi" Agricultural Systems 104(9):671-678
• V. Hovhannisyan, B.W. Gould. 2011. "Quantifying the structure of food demand in China: An econometric approach" Agricultural Economics 42(Nov):1-18
• Gould, Brian. 2010. "Consolidation and Concentration in the U.S. Dairy Industry" Choices 25(2)
• Valvekar, M., V. Cabrera, and B.W.Gould. 2010. "Identifying Cost-Minimizing Strategies for Guaranteeing Target Dairy Income Over Feed Cost via Use of the Livestock Gross Margin Dairy Insurance Program" Journal of Dairy Science 93:3350-3357
• Cropp, B, E. Jesse and B. Gould. Dairy Subtitle: Food, Conservation and Energy Act of 2008. Univ. of WI: 2008.
• Gould, Brian, P. Mitchell, and Victor Cabrera. USDA's Gross Margin Insurance Program for Dairy: What is it and Can it be Used for Risk Mananagment. Univ. of WI: 2008.
• Li, Jinghan, Lydia Zepeda, and Brian Gould. 2007. "The Demand for Organic Food in the U.S.: An Empirical Assessment" Journal of Food Distribution Research 38(3):54-69
• Caruthers, Hillary, and Brian Gould. "Fluid Milk Prices and Price Spreads." Dept. of Ag & App Econ. University of Wisconsin-Madison, 2007.
• Brian W. Gould and Hector J. Villarreal. 2006. "An Assessment of the Current Structure of Food Demand in Urban China" Agricultural Economics 34:1-16
• Gould, Brian W. and Hector J. Villarreal. 2006. "An Assessment of the Current Structure of Food Demand in Urban China" Agricultual Economics 34(1):1-16
• Chung, Chanjin, Diansheng Dong, Todd M. Schmit, Harry M. Kaiser and Brian W. Gould. 2005. "Estimation of Price Elasticities from Cross-Sectional Data" Agribusiness 21(4):565-584
• Dhar, Tirtha, Jean-Paul Chavas, Ronald W. Cotterill and Brian W. Gould. 2005. "An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo." Journal of Economics & Management Strategy 14(4):905-931
• Diansehng Dong, Brian W. Gould and Harry Kaiser. 2004. "Food Demand in Mexico: An Application of the Amemiya-Tobin Approach to the Estimation of a Censored Food System" American Journal of Agricultural Economics 86(4):1094-1107
• J. Aguero and Brian W. Gould. 2003. "Household Composition and Brazilian Food Purchases: An Expenditure System Approach" Canadian Journal of Agricultural Economics 51(3):323-345
• S. Deller, B. Jones and Brian W. Gould. 2003. "Agriculture and U.S. Rural Economic Growth" Journal of Agricultural and Applied Economics 35(3):517-528
• T. Schmit, Brian W. Gould, D. Dong, H. Kaiser and C. Chung. 2003. "The Impact of Generic Advertising on Household Cheese Purchases: A Censored Autocorrelated Regression Approach" Canadian Journal of Agricultural Economics 51:15-37
• T.P. Dhar, J.P. Chavas and Brian W. Gould. 2003. "An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products" American Journal of Agricultural Economics, 85(3):605-617
• T. Schmit, C. Chung, D. Dong, H. Kaiser and Brian W. Gould. 2002. "Identifying the Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese: A Two-Step Panel Data Approach" Journal of Agricultural and Resource Economics 27(2):165-186
• Brian W. Gould. 2001. "Household Composition and Food Expenditures in China" Agribusiness 18:387-407
• Brian W. Gould and H. Villarreal. 2001. "Adult Equivalence Scales and Food Expenditures: An Application to Mexican Beef and Pork Purchases" Applied Economics 34:1075-1088
• R. Sabates, Brian W. Gould and H. Villarreal. 2001. "Household Composition and Food Expenditures: A Cross-Country Comparison" Food Policy 26:571-586
• D. Dong and Brian W. Gould. 2000. "Quality Versus Quantity in Mexican Household Poultry and Pork Purchases" Agribusiness (333-356)
• Brian W. Gould and D. Dong. 2000. "The Decision of When to Buy a Frequently Purchased Good: A Multi-Period Probit Model" Journal of Agricultural and Resource Economics 25(2):636-652
• Brian W. Gould, J.R. Bishop and M. Smukowski. "HACCP and the Dairy Industry: An Overview of International and U.S. Experiences." in L. Unnevehr, ed. The Economics of HACCP: Costs and Benefits. St.Paul, MN: Eagan Press, 1999,
• Brian W. Gould. 1998. "Factors Affecting the Timing of Purchases of Butter, Margarine and Blends: A Competing Goods Analysis" American Journal of Agricultural Economics 80(4):793-805
• Brian W. Gould and K.A. Carlson. 1998. "Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry" Review of Agricultural Economics 20(2):612-630
• Brian W. Gould. 1997. "Consumer Demand For Food Fats and Oils and The Role of Purchase and Household Characteristics" Canadian Journal of Agricultural Economics 45:251-266
• Brian W. Gould. 1997. "Consumer Promotion and Purchasing Timing of a Frequently Purchased Food: The Case of Cheese" Applied Economics 29:445-457
• Brian W. Gould. 1996. "Factors Affecting U.S. Demand for Reduced-Fat Fluid Milk" Journal of Agricultural and Resource Economics 21(1):68-81
• Brian W. Gould, J.Cornick and T. Cox. 1994. "Consumer Demand for New Reduced Fat Foods: An Analysis of Cheese Expenditures" Canadian Journal of Agricultural Economics 42(4):367-380
• Brian W. Gould and H.C. Lin. 1994. "Nutrition Information and Household Dietary Fat Intake" Journal of Agricultural and Resource Economics 19(2):349-365
• K.A. Carlson and Brian W. Gould. 1994. "The Role of Health Knowledge in Determining Dietary Fat Intake" Review of Agricultural Economics 16(3):373-386
• J. Cornick, T. Cox and Brian W. Gould. 1994. "Fluid Milk Purchases: A Multivariate Tobit Analysis" American Journal of Agricultural Economics 76(1):74-82
• Brian W. Gould and H.C. Lin. 1994. "The Demand for Cheese in the U.S.: The Role of Household Composition" Agribusiness 10(1):43-59
• Brian W. Gould. 1992. "At-Home Consumption of Cheese: An Analysis Using an Infrequency of Purchase Model" American Journal of Agricultural Economics 74(2):453-59
• Brian W. Gould, T.L. Cox and F. Perali. 1991. "Determinants of the Demand for Food Fats and Oils: The Role of Demographic Variables and Government Donations" American Journal of Agricultural Economics 73(1):212-221
• W. Saupe and Brian W. Gould. "Multiple Job Holding Among Farm Families: Results from the Wisconsin Family Farm Surveys." in M. Hollberg/J. Findeis/D. Lass, ed. Multiple Job Holding Families. Ames Iowa: Iowa State University Press, 1991,
• Brian W. Gould, T.L Cox and F. Perali. 1990. "The Demand for Fluid Milk Products in the U.S.: A Demand Systems Approach" Western Journal of Agricultural Economics 15(1):1-12
• Brian W. Gould and W. Saupe. 1990. "Changes in the Distribution of Income and Well-Being of Farm Households: Evidence from Wisconsin Panel Data" North Central Journal of Agricultural Economics 12(1):31-46
• Brian W. Gould and W. Saupe. 1989. "Off-Farm Labor Market Entry and Exit" American Journal of Agricultural Economics 71(4):960-969
• Brian W. Gould, W. Saupe and R. Klemme. 1989. "Conservation Tillage: The Role of Farm and Operator Characteristics and the Perception of Soil Erosion" Land Economics 65(2):167-182
• J.Spriggs, BrianW. Gould and R.M. Koroluk. 1988. "Separate Crop Accounts for the Western Grain Stabilization Program" Canadian Journal of Agricultural Economics 36(3):443-457
• Brian W. Gould. 1987. "The Impacts of the Market Pricing of Canadian Energy Resources on the Alberta Oil Industry" Western Journal of Agricultural Economics 11(1):65-77
• Brian W. Gould. 1986. "The Impacts of Prairie Branch Line Rehabilitation: An Application of Interregional Input-Output Analysis" Canadian Journal of Agricultural Economics 34(3):313-330
• Brian W. Gould and S.N. Kulshreshtha. 1986. "An Interindustry Analysis of Structural Change and Energy Use Linkages in the Saskatchewan Economy" Energy Economics 8(3):186-196
• Brian W. Gould. 1986. "The Impacts of Structural Change Within an Economy on Resource Use: An Input-Output Analysis" Applied Economics 18(5):457-478
• Brian W. Gould and S.N. Kulshreshtha. 1985. "An Input-Output Analysis of the Impacts of Increased Export Demand for Saskatchewan Products" Canadian Journal of Agricultural Economics 33(2):127-149
• Brian W. Gould. 1982. "The Economic and Environmental Impacts of an Ethanol Industry in Western New York" Journal of the Northeastern Agricultural Economics Council 11(2):133-138
• Brian W. Gould and J.M. Hackney. "Enrollment in the 2003/2004 MILC Program: Does Timing Matter?." Dept. of Ag & App Econ. University of Wisconsin-Madison
• J.M. Aguero and Brian W. Gould. "A Household Level Analysis of Food Expenditure Patterns in Urban China: 1995-2000." Dept. of Ag & App Econ. University of Wisconsin-Madison
• Brian W. Gould and H.M. Villarreal. "A Descriptive Analysis of Recent Trends in the International Market for Dry Milk Products." Dept. of Ag & App Econ. University of Wisconsin-Madison
• Jesse, Ed and Brian W. Gould. "Federal Order Product Price Formulas and Cheesemaker Margins: A Closer Look." Dept. of Ag & App Econ. Marketing and Policy Briefing Paper University of Wisconsin-Madison
• Jesse, E.V., Brian W. Gould and Bob Cropp. "Price-Protecting Butterfat in High-Testing Herds: Using the CME Deliverable Butter Contract." Dept. of Ag & App Econ. Marketing & Policy Briefing Paper University of Wisconsin-Madison
• Brian W. Gould and Y. Chang. "Has the Structure of the Demand for Food Away From Home Changed Over the Last 20 Years?."
• Bozic, M., C. Kanter, B.W. Gould. "THE EVOLUTION OF THE AGGREGATE US MILK SUPPLY ELASTICITY: A HERD DYNAMICS MODEL." Agricultural Economics.
• V. Hovhannisyan, B.W. Gould. "A Structural Model of the Analysis of Retail Market Power: The Case of Fluid Milk." Agricultural Economics.