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Brian W. Gould

Professor, Agricultural and Applied Economics
E-Mail Address:
Telephone: (608) 263-3212
Fax: (608) 262-4376
Office Address: 421 Taylor Hall
427 Lorch St.
Madison, WI  53706
Interests: Agricultural policy analysis; Analysis of the economics of food safety and nutrition; Consumer Behavior; Applied Econometric modeling.
Office Hours: by appointment.

Education

Ph.D., Agricultural Economics, Cornell University, 1983.
M.S., Agricultural Economics, University of Connecticut, 1978.
B.A., Economics, University of Connecticut, 1976.

Recent Papers & Publications

  • Gould, B.W., V. Cabrera. "USDA's Livestock Gross Margin Insurance for Dairy: What is it and How Can it be Used for Risk Management ." Dept. of Ag & App Econ. University of Wisconsin-Madison, Sept. 2011.
  • Bozic, Marin, J. Newton, C.S. Thraen, B.W. Gould. "Do Volatility Smiles Matter for Pricing Asian Basket Options? The Case of Livestock Gross Margin Insurance for Dairy Cattle." Dept. of Ag & App Econ. University of Wisconsin-Madison, Oct. 2012.
  • Hovhannisyan, V., and Brian W. Gould . 2013. "Structural Change in Urban Chinese Food Preferences" Agricultural Economics
  • V. Hovhannisyan, B.W. Gould. "A Structural Model of the Analysis of Retail Market Power: The Case of Fluid Milk" American Journal of Agricultural Economics.
  • Bozic, M., C. Kanter, B.W. Gould. 2012. "The Dynamics of Milk Supply Response in the U.S.: An Econometric Approach" Agricultural Economics
  • Bozic, M. J. Newton, C. Thraen,, and B.W.Gould. 2012. "Mean-Reversion in Income Over Feed Cost Margins: Evidence and Implications for Managing Margin Risk by U.S. Dairy Producers" Journal of Dairy Science 95(12):7417-7428
  • Hovhannisyan, V. B.W. Gould. 2012. "A Structural Model of the Analysis of Retail Market Power: The Case of Fluid Milk" American Journal of Agricultural Economics 94(1):67-79
  • Bozic, Marin, J. Newton, C.S. Thraen, B.W. Gould. "Exploring Underlying Distributional Assumptions of Livestock Gross Margin Insurance for Dairy." 2012
  • Brian Gould. "Livestock Gross Margin for Dairy Revenue Insurance: Recent Experience and Alternatives for Increased Adoption." In Wisconsin  2012
  • Bozic,M.,C. Kanter, B.W. Gould, 2012. 2012. "Tracing the Evolution of the Aggregate U.S. Milk Supply Response Using A Herd Dynamics Model" Agriclutural Economics 43(5):515-530
  • LGM-Dairy Analyzer V 2.0. Gould, B.W., V. Cabrera, 2011. University of Wisconsin-Madison,
  • Valvekar, M, J. Chavas, B.W. Gould, and V. Cabrera. 2011. "Risk Management and LGM-Dairy Insurance: An Empirical Analysi" Agricultural Systems 104(9):671-678
  • V. Hovhannisyan, B.W. Gould. 2011. "Quantifying the structure of food demand in China: An econometric approach" Agricultural Economics 42(Nov):1-18
  • Gould, Brian. 2010. "Consolidation and Concentration in the U.S. Dairy Industry" Choices 25(2)
  • Valvekar, M., V. Cabrera, and B.W.Gould. 2010. "Identifying Cost-Minimizing Strategies for Guaranteeing Target Dairy Income Over Feed Cost via Use of the Livestock Gross Margin Dairy Insurance Program" Journal of Dairy Science 93:3350-3357
  • Cropp, B, E. Jesse and B. Gould. Dairy Subtitle: Food, Conservation and Energy Act of 2008. Univ. of WI: 2008.
  • Gould, Brian, P. Mitchell, and Victor Cabrera. USDA's Gross Margin Insurance Program for Dairy: What is it and Can it be Used for Risk Mananagment. Univ. of WI: 2008.
  • Li, Jinghan, Lydia Zepeda, and Brian Gould. 2007. "The Demand for Organic Food in the U.S.: An Empirical Assessment" Journal of Food Distribution Research 38(3):54-69
  • Caruthers, Hillary, and Brian Gould. "Fluid Milk Prices and Price Spreads." Dept. of Ag & App Econ. University of Wisconsin-Madison, 2007.
  • Gould, Brian W. and Hector J. Villarreal. 2006. "An Assessment of the Current Structure of Food Demand in Urban China" Agricultual Economics 34(1):1-16
  • Brian W. Gould and Hector J. Villarreal. 2006. "An Assessment of the Current Structure of Food Demand in Urban China" Agricultural Economics 34:1-16
  • Chung, Chanjin, Diansheng Dong, Todd M. Schmit, Harry M. Kaiser and Brian W. Gould. 2005. "Estimation of Price Elasticities from Cross-Sectional Data" Agribusiness 21(4):565-584
  • Dhar, Tirtha, Jean-Paul Chavas, Ronald W. Cotterill and Brian W. Gould. 2005. "An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo." Journal of Economics & Management Strategy 14(4):905-931
  • Diansehng Dong, Brian W. Gould and Harry Kaiser. 2004. "Food Demand in Mexico: An Application of the Amemiya-Tobin Approach to the Estimation of a Censored Food System" American Journal of Agricultural Economics 86(4):1094-1107
  • J. Aguero and Brian W. Gould. 2003. "Household Composition and Brazilian Food Purchases: An Expenditure System Approach" Canadian Journal of Agricultural Economics 51(3):323-345
  • S. Deller, B. Jones and Brian W. Gould. 2003. "Agriculture and U.S. Rural Economic Growth" Journal of Agricultural and Applied Economics 35(3):517-528
  • T. Schmit, Brian W. Gould, D. Dong, H. Kaiser and C. Chung. 2003. "The Impact of Generic Advertising on Household Cheese Purchases: A Censored Autocorrelated Regression Approach" Canadian Journal of Agricultural Economics 51:15-37
  • T.P. Dhar, J.P. Chavas and Brian W. Gould. 2003. "An Empirical Assessment of Endogeneity Issues in Demand Analysis for Differentiated Products" American Journal of Agricultural Economics, 85(3):605-617
  • T. Schmit, C. Chung, D. Dong, H. Kaiser and Brian W. Gould. 2002. "Identifying the Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese: A Two-Step Panel Data Approach" Journal of Agricultural and Resource Economics 27(2):165-186
  • Brian W. Gould and H. Villarreal. 2001. "Adult Equivalence Scales and Food Expenditures: An Application to Mexican Beef and Pork Purchases" Applied Economics 34:1075-1088
  • R. Sabates, Brian W. Gould and H. Villarreal. 2001. "Household Composition and Food Expenditures: A Cross-Country Comparison" Food Policy 26:571-586
  • Brian W. Gould. 2001. "Household Composition and Food Expenditures in China" Agribusiness 18:387-407
  • D. Dong and Brian W. Gould. 2000. "Quality Versus Quantity in Mexican Household Poultry and Pork Purchases" Agribusiness (333-356)
  • Brian W. Gould and D. Dong. 2000. "The Decision of When to Buy a Frequently Purchased Good: A Multi-Period Probit Model" Journal of Agricultural and Resource Economics 25(2):636-652
  • Brian W. Gould, J.R. Bishop and M. Smukowski. "HACCP and the Dairy Industry: An Overview of International and U.S. Experiences." in L. Unnevehr, ed. The Economics of HACCP: Costs and Benefits. St.Paul, MN: Eagan Press, 1999,
  • Brian W. Gould. 1998. "Factors Affecting the Timing of Purchases of Butter, Margarine and Blends: A Competing Goods Analysis" American Journal of Agricultural Economics 80(4):793-805
  • Brian W. Gould and K.A. Carlson. 1998. "Strategic Management Objectives of Small Manufacturers: A Case Study of the Cheese Industry" Review of Agricultural Economics 20(2):612-630
  • Brian W. Gould. 1997. "Consumer Demand For Food Fats and Oils and The Role of Purchase and Household Characteristics" Canadian Journal of Agricultural Economics 45:251-266
  • Brian W. Gould. 1997. "Consumer Promotion and Purchasing Timing of a Frequently Purchased Food: The Case of Cheese" Applied Economics 29:445-457
  • Brian W. Gould. 1996. "Factors Affecting U.S. Demand for Reduced-Fat Fluid Milk" Journal of Agricultural and Resource Economics 21(1):68-81
  • Brian W. Gould, J.Cornick and T. Cox. 1994. "Consumer Demand for New Reduced Fat Foods: An Analysis of Cheese Expenditures" Canadian Journal of Agricultural Economics 42(4):367-380
  • Brian W. Gould and H.C. Lin. 1994. "Nutrition Information and Household Dietary Fat Intake" Journal of Agricultural and Resource Economics 19(2):349-365
  • K.A. Carlson and Brian W. Gould. 1994. "The Role of Health Knowledge in Determining Dietary Fat Intake" Review of Agricultural Economics 16(3):373-386
  • J. Cornick, T. Cox and Brian W. Gould. 1994. "Fluid Milk Purchases: A Multivariate Tobit Analysis" American Journal of Agricultural Economics 76(1):74-82
  • Brian W. Gould and H.C. Lin. 1994. "The Demand for Cheese in the U.S.: The Role of Household Composition" Agribusiness 10(1):43-59
  • Brian W. Gould. 1992. "At-Home Consumption of Cheese: An Analysis Using an Infrequency of Purchase Model" American Journal of Agricultural Economics 74(2):453-59
  • Brian W. Gould, T.L. Cox and F. Perali. 1991. "Determinants of the Demand for Food Fats and Oils: The Role of Demographic Variables and Government Donations" American Journal of Agricultural Economics 73(1):212-221
  • W. Saupe and Brian W. Gould. "Multiple Job Holding Among Farm Families: Results from the Wisconsin Family Farm Surveys." in M. Hollberg/J. Findeis/D. Lass, ed. Multiple Job Holding Families. Ames Iowa: Iowa State University Press, 1991,
  • Brian W. Gould, T.L Cox and F. Perali. 1990. "The Demand for Fluid Milk Products in the U.S.: A Demand Systems Approach" Western Journal of Agricultural Economics 15(1):1-12
  • Brian W. Gould and W. Saupe. 1990. "Changes in the Distribution of Income and Well-Being of Farm Households: Evidence from Wisconsin Panel Data" North Central Journal of Agricultural Economics 12(1):31-46
  • Brian W. Gould and W. Saupe. 1989. "Off-Farm Labor Market Entry and Exit" American Journal of Agricultural Economics 71(4):960-969
  • Brian W. Gould, W. Saupe and R. Klemme. 1989. "Conservation Tillage: The Role of Farm and Operator Characteristics and the Perception of Soil Erosion" Land Economics 65(2):167-182
  • J.Spriggs, BrianW. Gould and R.M. Koroluk. 1988. "Separate Crop Accounts for the Western Grain Stabilization Program" Canadian Journal of Agricultural Economics 36(3):443-457
  • Brian W. Gould. 1987. "The Impacts of the Market Pricing of Canadian Energy Resources on the Alberta Oil Industry" Western Journal of Agricultural Economics 11(1):65-77
  • Brian W. Gould. 1986. "The Impacts of Prairie Branch Line Rehabilitation: An Application of Interregional Input-Output Analysis" Canadian Journal of Agricultural Economics 34(3):313-330
  • Brian W. Gould and S.N. Kulshreshtha. 1986. "An Interindustry Analysis of Structural Change and Energy Use Linkages in the Saskatchewan Economy" Energy Economics 8(3):186-196
  • Brian W. Gould. 1986. "The Impacts of Structural Change Within an Economy on Resource Use: An Input-Output Analysis" Applied Economics 18(5):457-478
  • Brian W. Gould and S.N. Kulshreshtha. 1985. "An Input-Output Analysis of the Impacts of Increased Export Demand for Saskatchewan Products" Canadian Journal of Agricultural Economics 33(2):127-149
  • Brian W. Gould. 1982. "The Economic and Environmental Impacts of an Ethanol Industry in Western New York" Journal of the Northeastern Agricultural Economics Council 11(2):133-138
  • Brian W. Gould and Y. Chang. "Has the Structure of the Demand for Food Away From Home Changed Over the Last 20 Years?"
  • Brian W. Gould and J.M. Hackney. "Enrollment in the 2003/2004 MILC Program: Does Timing Matter?." Dept. of Ag & App Econ. University of Wisconsin-Madison
  • J.M. Aguero and Brian W. Gould. "A Household Level Analysis of Food Expenditure Patterns in Urban China: 1995-2000." Dept. of Ag & App Econ. University of Wisconsin-Madison
  • Brian W. Gould and H.M. Villarreal. "A Descriptive Analysis of Recent Trends in the International Market for Dry Milk Products." Dept. of Ag & App Econ. University of Wisconsin-Madison
  • Jesse, Ed and Brian W. Gould. "Federal Order Product Price Formulas and Cheesemaker Margins: A Closer Look." Dept. of Ag & App Econ. Marketing and Policy Briefing Paper University of Wisconsin-Madison
  • Jesse, E.V., Brian W. Gould and Bob Cropp. "Price-Protecting Butterfat in High-Testing Herds: Using the CME Deliverable Butter Contract." Dept. of Ag & App Econ. Marketing & Policy Briefing Paper University of Wisconsin-Madison
  • Bozic, M., C. Kanter, B.W. Gould. "THE EVOLUTION OF THE AGGREGATE US MILK SUPPLY ELASTICITY: A HERD DYNAMICS MODEL" Agricultural Economics.
  • V. Hovhannisyan, B.W. Gould. "A Structural Model of the Analysis of Retail Market Power: The Case of Fluid Milk" Agricultural Economics.
  • Hovhannisyan, V., and Brian W. Gould. "STRUCTURAL CHANGE IN CHINESE FOOD PREFERENCES" Agricultural Economics.
  • Bozic Marinn. Brian W. Gould, John Newton, Cameron S. Thraen. "Do Volatility Smiles Matter for Pricing Asian Basket Options? The Case of Livestock Gross Margin Insurance for Dairy Cattle" Journal of Futures Markets.
  • Bozic, M. C Thraen, BW Gould. J Newton. "Tails Curtailed: Accounting for Non-Linear Dependence in Pricing Margin Insurance for Dairy Farmers" American Journal of Agricultural Economics.
Last updated on Thu, Oct 23, 2014 3:04pm